In 1926, Herbert Bayer designed a poster for Wassily Kandinsky’s 60th birthday exhibition. Bayer’s Bauhaus style is characterized by the use of black & red and extreme contrasts of type size and weight to establish visual hierarchy. His use of bars and elementary forms “subdivide the space, unify diverse elements, lead the viewer’s eye across the page, and calls attention to important elements” (Meggs).

If Lucian Bernhard, Saul Bass and Armin Hofmann had designed the same poster, I imagine their aesthetic would translate it into this:

Title: Restyling the Masters
Course: Visual Literacy, Instructor: Hunter Wimmer
Academy of Art University
Fall 2008